Today is Practicing Normal’s book birthday!
The long wait is over and it is officially published! Shew!
Now it’s time for the book tour! I’ll be on tour with Practicing Normal for the next two months!
Really? Continue reading “World Tour!”
This time around I was going to do it right.
I started planning for the launch of my new book, Practicing Normal, six months ago. I was going to do things differently this time. No more promote by the seat of your pants. No, this would be strategic.
First, I researched the idea of street teams, trading emails with several highly successful writers about how they utilized their teams. I brainstormed ways to make my team fun and rewarding for team members. I named them Cara’s Cronies. Then I planned my appeal and carried it out through several rounds of newsletters, finally landing 12 fabulous women from all over the country who agreed to help me promote my book, but also to be my sounding board and support. I’m excited and humbled to have their help.
I began reading a gazillion different book blogging sites, looking for ones that had plenty of engagement and the type of subscribers who might like my book. I read posts, commented, got to know the bloggers. Then I made my list and waited for the advance ecopies to be ready on Net Galley. When they were, I began querying bloggers and asking nicely for their reviews. Twenty bloggers agreed to read and review my book and post their reviews near the launch date of June 6.
Then I got serious about my newsletter, promoting it with giveaways and special reveals and spending countless hours editing it and adding pictures and recipes and news of my works-in-progress. I invited people to subscribe online, at events, and through emails. I tried (and failed) to master Rafflecopter. I even marked up a special calendar to hold myself accountable in preparation and distribution. (If you’d like to subscribe CLICK HERE. You might win something!)
When the advance paperback copies arrived two weeks ago, I swooned over the gorgeous copies and then sent them to a few big bloggers and book stores who will probably never consider reviewing or promoting my book, including Modern Mrs. Darcy, one of my favorite blogs and Nora Roberts’ book store, Turn the Page, in Maryland. My publisher sent copies to my Cronies, and I instructed them to read the book and prepare a review but to wait to post it until I gave them the go-ahead so that they could be timed with the book’s launch in June.
I spoke with the proprietor of my favorite York establishment to see if I could hold a public launch party there on the night before my book came out. He loved the idea and even offered the first beers on the house.
I came up with a clever marketing plan to get readers to post pictures of themselves ‘practicing normal’ and holding my book on twitter, Facebook, and Instagram. I would introduce the plan in my last newsletter before the book came out and offer prizes! Clever, clever me! This was gonna be fun!
Everything was set and the ball began rolling earlier this week. My Cronies received their copies and started reading, and the first book blogger posted her review. Six weeks until the book comes out everything was right on schedule.
Most of us writers are professional whiners. We know how to complain with colorful, compelling alliteration and perfect grammar.
And, truly, we have so much to complain about—low pay, minimal recognition for ridiculous amounts of work, a swamped market, the Big 5 monopoly that rigs the system and controls the best-seller lists. And then there’s the social media grind, endless platform building, the odds, the hours of harvesting the dregs of your heart, only to be dismissed because that genre’s not selling. Thankless work, really.
And whose skin doesn’t crawl when they hear the phrase, “Anybody can get published nowadays.” I read a well-written complaint recently wherein a professional writer said something to the effect of – Continue reading “Writer or Brain Surgeon – YOU decide”
I’m interrupting this regularly scheduled post, to give you an exciting update (at least for me):
Unbeknownst to most of you, I’ve been agent-less for the last year, having parted ways with my previous agent who was a really delightful person, but who just wasn’t a great fit for me for a multitude of reasons that would be unfair to air here.
That said, Continue reading “Guess What?!!”
The holidays aren’t just bad for my weight, they’re also not too great for my writing. At least this year I didn’t set any serious writing goals for December. The great thing about this is that any writing I get done (like this post!) is a bonus. The really hard part is that story ideas, snatches of dialogue, and essays wander aimlessly through my mind and I never have time to grab them and pin them to the page.
The other hard part is that when I’m not creating, I’m not happy. I feel anxious. Luckily, this holiday season I have puppies to distract me. Although right now they more closely resemble moles than puppies. They ‘swim’ around with their stubby useless arms flailing, their eyes shut tight, Their little spock ears are basically horns at this point for all the good they do them.
Still, they’re puppies. So, you know, who can complain?
Not me. Nope.
A big part of being an author is social media and platform. It’s not the fun, shiny, exciting part, though, it’s the stressful, time-devouring, awkward part. Of course, you can be a writer and never even go near the internet, but if publishing is on your list, platform is paramount and begging for ratings and reviews is a painful reality. Sure, I wish I could just hole up on my hillside and write. But as my mother would tell you, “If wishes were horses beggars would ride.”
So, this month, hoping that the holiday happy and the presence of puppies will counter it, I’m focusing a bit on my platform and social media efforts. These tasks require short bursts of energy – chores like tidying up the website, responding to blog comments, getting involved in passionate debates on Facebook, visiting Linked In to see what the adults are doing, experimenting with the timing of tweets, looking for connections with other authors, and even venturing into new realms like Instagram.
These are tasks that I never seem to have time to tackle, but I’m on it. I’m even making an effort to unearth the Tumblr blog I created several years ago and abandoned. I’ve been reading other blogs, commenting on posts, and last week I spent nearly forty minutes trying to figure out how to change a few things on my Amazon author page (I never did manage it). December is basically spring cleaning time for me as a writer. And who actually likes spring cleaning? Me, neither.
This week’s goal is to apply for a residency somewhere, submit a few pitches to magazines, and seek out an opportunity to guest blog. Oh, and investigate the possibilities of goodreads a bit more, experiment with my blog template, organize my pictures for social media, and finally finish reading The Fire in Fiction (which I started more than a year ago). My list is long and for the most part, boring.
Luckily, I’ve got a silly 13-foot Christmas tree that makes me giggle every time I pass by it on my way to the kitchen to make more tea.
Plus, puppies. Super cute. Always available.
So I’m slogging through. Hope your holiday season is unraveling/unfolding just as nicely!
p.s. Last week I finally put out my very first NEWSLETTER! That ones been migrating from to-do list to to-do list for over 2 years, so yeah, big accomplishment. If you didn’t recieve it, you better sign up (just in case I ever write another one!). And if you’re interested, you can read it here.