I Told You So….

I’m generally not one to say, I told you so.

But, I told you so.

I knew when Amazon bought Goodreads they would ruin it.

amazon logo (2)

PLUS

goodreads

EQUALS

trainwreck

I’ve always loved goodreads because it was a place to talk books, meet readers, access authors I admire, discover books I loved, and keep track of what I’ve read and want to read.

Slowly, Amazon has been sinking their money-lovin’ fingers deeper and deeper. Pop-up ads funded by the big publishers pushing the same authors and their same books have steadily increased. Buy links to purchase from Amazon are in every comment and recommendation, attached to every picture, and slathered up and down the side bars. And paid goodreads campaigns arrive in my email box for one NYT best-selling book after another.

Fine. It’s fine.

I know that the people with the money control everything, story of my life.

As a reader, I can generally look the other way, but as an author, I’ve had entirely enough.

I tried to believe that, although the game is truly rigged for the writers with the big publishers and the big bucks, I could still utilize goodreads to promote my books and connect with readers.

One feature of goodreads I especially love is the giveaways.

I’ve noted in a previous post, I have NEVER, EVER, NOT-ONCE won a giveaway, despite the hundreds I have entered. As I watch a good friend win copy after copy, I’ve scratched my head, but accepted that playing the lottery will never be a money-making proposition for me and when something says ‘odds are one in a hundred that this will happen,’ it’s more like ‘odds are one in a wando-mega-gazilllion to one that this will happen’ for me.

[And no, this is not another post speculating on how goodreads giveaways could possibly be rigged.]

No, this is a post reacting to the recent email I received from goodreads about their all-new, even better giveaway program for authors.

It may be new, but it is decidedly not better.

For example, one new feature works like this: Instead of giving readers the choice of entering your giveaway AND adding your book to their TO READ list, it automatically adds your book to an entrant’s TO READ list, whenever he or she enters your giveaway. This, they proclaim, will help generate buzz alerting the entrant’s friends and followers that they have added your book to their shelves.

Great, right?

No. I don’t want someone to be forced to add my book to their shelf. Maybe I’m overly sensitive because I’m one of those people who opposes being forced to do anything. (Same reason I still don’t like veal or eggplant, and I never follow-thru on chain emails or FB message forwards.)

Maybe I’m a weirdo, but I am thrilled when someone adds my book to their TO READ shelf, and yet I hate the idea of goodreads doing it for them. And I hate the idea of someone adding my book to their TO READ shelf only so they can be entered to win a copy.

Is it crazy to want readers to add my books to their shelves because they want to read my books?

Okay, enough whining. That’s not the big reason I’m angry about the new program.

Here’s the real reason—goodreads is now charging authors to giveaway their books. So not only am I (or my publisher) fronting the cost of the book and the mailing, but now I (or my publisher) will have to pay goodreads for the privilege of giving away my books!

And it’s not cheap. There are, of course, different packages, one more expensive than the other (they start at $159 a year).

So here’s one more way that authors and publishers are losing money to Amazon. And here’s one more way for books with big publishers and big budgets to get an advantage.

Enough!

I’m done.

I have no idea if either of my publishers will play the game and buy a giveaway package, but I’ve listed my last author-sponsored giveaway on goodreads before the policy changes with the new year.

After that, I’m gonna do this crazy thing and give away my books without the help of goodreads.

So, here we go.

How’d you like to win a signed copy of one of my books?

All you have to do is make a comment on this post right here on the blog or on Facebook, and you’re entered to win a signed copy of any of my books (you choose). I’ll even toss in a couple swag items with the book!

And starting twelve days before Christmas (do the math), I’ll be giving away one book EVERY DAY to a person randomly selected from my newsletter list (if you aren’t on it, sign up here) for the twelve days of Christmas!

Yes, I am more than aware that goodreads will not even register my little dissent and protest.

Which is fine.

I’d consider it an act of solidarity if you now went to your own goodreads dashboard and added my books to your TO READ list (but only if you want to read them.).

Take that, Amazon!

Thanks for reading!

If you’d like to know more about my writing and books, please visit CaraWrites.com, or connect with me on Facebook, twitter, or Instagram. You can win great stuff, get book recommendations & a monthly most awesome recipe, be bombarded with puppy pictures, and keep up with all my adventures, by signing up for my newsletter.

Best,

Cara

p.s. I LOVE to hear from readers (and writers), feel free to email me CaraSueAchterberg@gmail.com

 

 

Advertisements

Hometown prophets

They say a prophet is never welcome in his hometown.

Okay, I’m not Jesus.

But the book festival I attended last month was in my hometown. That’s the main reason I went.

That, and the fact that I’m a fan of the woman who organized the York Book Expo. For all the times that Demi has lifted up me and my writing, I couldn’t not go the Book Expo.

As an author, promotion is unavoidable. But there is a cost not only to your pocketbook, but to your time and family and happiness. I’m still figuring out which events are a good investment, which are necessary evils, and which waste my resources and time. I do think it’s important to evaluate your promotional efforts and learn from them. Hence, these posts I’m foisting upon you, hoping you’re learning from my experiences.

This was the third time I’ve attended The York Book Expo, which is well-organized and professionally run. The past two years it has felt very worth my while. It’s been fun to talk to other writers, put faces to names from Facebook, and I’ve even sold enough books to ‘make my table’ even if I didn’t make any real profit.

This year was different, though. Continue reading “Hometown prophets”

Book Festivalling Episode One

Book festivals are not everyone’s thing. I get that.

Okay, maybe I don’t. What’s not to like? Books? Authors? Festivalling?

This month, I traveled to three different festivals. I learned something at each one. I’d planned to write about all of them in one post, but upon reflection, I realized that each experience was so different, I need to give them equal time. So, this is the first of three posts on my book festival tour.

The first festival I attended was in Williamsburg, Virginia. I traveled there with a dear friend, beta reader, book & wine lover named Gina. I had no expectations for this festival, I told Gina. In doing my research, I’d talked to three authors who attended in years past. One was enthusiastic about the experience, saying it was well organized and the crowd was lovely. She sold many books.

The second author I contacted said it was awful. She was stuck in a side room and no one could find her table. The people who did were just looking for free stuff. Hmmm. Continue reading “Book Festivalling Episode One”

I Believe in Book Fairies

I’ve recently become I’m a fairy.

Really.

Okay, just a book fairy.

I learned about book fairies through goodreads. This is goodreads 10th anniversary, and to celebrate they created Hide-a-Book day in cahoots with The Book Fairies (they’re a real thing).

I ordered goodreads’ and book fairies’ labels and stuck them on each of my books in preparation.

hide a book prep

And then I waited for Hide-A-Book Day to roll around.

September 18 turned out to be Continue reading “I Believe in Book Fairies”

Book Club Meets Fan-head (my virtual visit to Arcata, California)

Last night I had my first virtual visit with a book club! We discussed my novel, Practicing Normal. We’d planned on skyping, but ended up using Facetime because there were technical difficulties with skype. I’m happy to say it was fun – much less painful and awkward than I anticipated.

The group was at a library in Arcata, California (Redwood country). They met at 6:30 their time, which was 9:30 my time, so it was pretty late for this early-to-bed girl. I skipped the wine with dinner and managed to avoid yawning the entire hour. There was no chance of a yawn, really, this group was engaged and fun.

usa map

What to wear had been a particular concern of mine. As it turned out, Continue reading “Book Club Meets Fan-head (my virtual visit to Arcata, California)”

World Tour!

Today is Practicing Normal’s book birthday!

Practicing Normal Cover

The long wait is over and it is officially published! Shew!

Now it’s time for the book tour! I’ll be on tour with Practicing Normal for the next two months!

Really? Continue reading “World Tour!”

How Amazon Gets My Panties in a Twist

This time around I was going to do it right.

I started planning for the launch of my new book, Practicing Normal, six months ago. I was going to do things differently this time. No more promote by the seat of your pants. No, this would be strategic.

Practicing Normal Cover

First, I researched the idea of street teams, trading emails with several highly successful writers about how they utilized their teams. I brainstormed ways to make my team fun and rewarding for team members. I named them Cara’s Cronies. Then I planned my appeal and carried it out through several rounds of newsletters, finally landing 12 fabulous women from all over the country who agreed to help me promote my book, but also to be my sounding board and support. I’m excited and humbled to have their help.

I began reading a gazillion different book blogging sites, looking for ones that had plenty of engagement and the type of subscribers who might like my book. I read posts, commented, got to know the bloggers. Then I made my list and waited for the advance ecopies to be ready on Net Galley. When they were, I began querying bloggers and asking nicely for their reviews. Twenty bloggers agreed to read and review my book and post their reviews near the launch date of June 6.

Then I got serious about my newsletter, promoting it with giveaways and special reveals and spending countless hours editing it and adding pictures and recipes and news of my works-in-progress. I invited people to subscribe online, at events, and through emails. I tried (and failed) to master Rafflecopter. I even marked up a special calendar to hold myself accountable in preparation and distribution. (If you’d like to subscribe CLICK HERE. You might win something!)

When the advance paperback copies arrived two weeks ago, I swooned over the gorgeous copies and then sent them to a few big bloggers and book stores who will probably never consider reviewing or promoting my book, including Modern Mrs. Darcy, one of my favorite blogs and Nora Roberts’ book store, Turn the Page, in Maryland. My publisher sent copies to my Cronies, and I instructed them to read the book and prepare a review but to wait to post it until I gave them the go-ahead so that they could be timed with the book’s launch in June.

DSC_7686 (2)

I spoke with the proprietor of my favorite York establishment to see if I could hold a public launch party there on the night before my book came out. He loved the idea and even offered the first beers on the house.

I came up with a clever marketing plan to get readers to post pictures of themselves ‘practicing normal’ and holding my book on twitter, Facebook, and Instagram. I would introduce the plan in my last newsletter before the book came out and offer prizes! Clever, clever me! This was gonna be fun!

Everything was set and the ball began rolling earlier this week. My Cronies received their copies and started reading, and the first book blogger posted her review. Six weeks until the book comes out everything was right on schedule.

And then….. Continue reading “How Amazon Gets My Panties in a Twist”